Driving Business Growth:
Website redesign generates 4 leads in the first month
Outcome
— 4 leads in first month
— average of 2.4 leads/month
— average of 2.4 leads/month
Goal
Redesign the website to align with the new branding and create a conversion-focused experience
Project problem
The existing website failed to generate any leads for an entire year
Pelmen House is a modern Arctic street food brand expanding beyond food and offering franchise opportunities
Pelmen House is a modern Arctic street food brand expanding beyond food and offering franchise opportunities
Role
No-code designer
Platforms
Website
Field
Food industry
Category
B2B
(Franchise Sales)
Research-Driven Design
The research was the foundation of this project, as the target audience for a franchise opportunity is entirely different from the everyday customers of Pelmen House cafés
Analyzed competitors
in the food franchise industry to identify best practices and areas for differentiation
Developed user personas
to deeply understand the target audience and their decision-making process
The Key Feature: Profit Calculator
One of the biggest barriers for potential franchise buyers is understanding financial viability.
To address this, I designed a custom profit calculator, allowing users to estimate their potential earnings.
Addressing core franchise concerns led to a high-performing, conversion-driven website
Addressing core franchise concerns led to a high-performing, conversion-driven website
Outcome
— 4 leads in first month
— average of 2.4 leads/month
— average of 2.4 leads/month
Taking into account the franchise business model and the local market, these results surpassed expectations, delivering outstanding performance and leaving a powerful impact on clients.